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By 1997, internet search engine designers recognized that website owners ended up generating efforts to rank properly within their online search engine, and that some webmasters ended up even manipulating their rankings in search results by stuffing internet pages with excessive or irrelevant keywords.
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Corporations that make use of extremely aggressive strategies could get their client Internet websites banned within the search results. In 2005, the Wall Avenue Journal reported on an organization, Traffic Electric power, which allegedly applied high-danger tactics and unsuccessful to reveal People hazards to its purchasers.
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